I am a brand and experience designer, building creative teams that translate big ideas into resonant, engaging experiences.
Hi. An award-winning design leader here, with over 18 years of experience in the creative industry. Much of my creative energy has been put toward crafting digital brands and products that are clear, authentically customer-centric, and fundamentally focused on 'experience design.'
Ten years after founding an award-winning brand design studio responsible for launching more than 50 go-to-market campaigns and platforms, I built creative teams for Microsoft, Amazon, Facebook, and others, with work on brand, platform, and marketing at each stop.
With backgrounds in studio arts, business development, and nonprofit policy and outreach, I help companies find the style, confidence, clarity, and direction they need to bring more worthwhile and dynamic products to the market. I've had a real time of it building scalable design teams that can deliver holistic, fabulous, brand-driven experiences.
Core capabilities
- Positioning strategy
- Identity design
- Naming
- Design systems
- Product design
Brand
- Vision & roadmapping
- Data storytelling
- Usability testing
- Application development
- Strategic advertising
Digital Experience
- User research
- Brand strategy
- Information architecture
- Workshop design
- Stakeholder & user interviews
Direction
- Recruitment
- Team building & scaling
- Project management
- Creative direction
- Mentoring
Leadership
More background
I design experiences founded on systems, and systems built around experience — balancing design thinking with a search for desire paths. I've designed and have built effective design teams energized by an obsession with the question of responsibility in product, brand, and technological design.
By the by, I've served on the board of AIGA Seattle; was the first Creative Director of Microsoft's Office of Responsible AI; designed partnership programs for Facebook's Creative Shop; helped develop Amazon Go's visual barcode system; played at cryptography for US Naval Intelligence; was many months happily at sea as an oceanographer for N.A.S.A.; ran the single best bookstore either of us have ever heard of; and helped found and bring to national market and rapturous press a granola company with my eventual and decidedly brilliant wife. It's been a journey.
Where I've Done Some Work
Life sciences
Pipeline design for cutting-edge cancer treatments, awareness campaign design, annual reports, re-branding of the cotton swabs the entire nation was beholden to throughout the pandemic, and even a few dynamic murals.
Big tech
Creative director shaping Microsoft AI; Creative director and design technologist working out the kinks for Amazon Go's launch; Design marketing for Facebook's Creative Shop; splash pages for Dotdash; etc!
Small businesses
I've helped bring more than 65 businesses to market, from consultancies to cafés, award-winning food brands to veterinary "retreats," leading identity design as well as launch strategy.
Public works
Design and policy for housing agencies, climate advisories, oncological research labs, food providers, sexual and reproductive health advocates, museums, human rights campaigns, film festivals, etc!
