I'm an award-winning design-led leader (across brand, marketing and product) with over 18 years of experience in the creative industry, the last 9 of which have been in leadership and management positions.
I have been focused on crafting digital brands and products that are clear, modern, and authentically customer-centric, with a winning combination of user-centricity, data, and emotional and psychological insights.
Ten years after founding an award-winning brand design studio responsible for launching more than 50 go-to-market campaigns and platforms, I built creative teams for Microsoft — launching their Responsible AI initiative — and Amazon — developing Amazon Go's pioneering visual barcode design systems.
With backgrounds in studio arts, business development, and nonprofit policy and outreach, I help companies find the style, confidence, clarity, and direction they need to bring more worthwhile and dynamic products to the market. I've had a real time of it building scalable design teams that can deliver holistic, fabulous, brand-driven experiences.
I design experiences founded on systems, and systems built around experience — balancing design thinking with a search for desire paths. I've designed and have built design teams effective because of their obsession with the question of responsibility in product, brand, and technological design.
By the by, I've served on the board of AIGA Seattle; was the first Creative Director of Microsoft's Office of Responsible AI; designed partnership programs for Facebook's Creative Shop; played at cryptography for US Naval Intelligence; was many months happily at sea as an oceanographer for N.A.S.A.; ran the single best bookstore either of us have ever heard of; and helped found and bring to national market and rapturous press a granola company with my eventual and decidedly brilliant wife. It's been a journey.
Pipeline design for cutting-edge cancer treatments, awareness campaign design, annual reports, re-branding of the cotton swabs the entire nation was beholden to throughout the pandemic, and even a few dynamic murals.
Creative director shaping Microsoft AI; Creative director and design technologist working out the kinks for Amazon Go's launch; Design marketing for Facebook's Creative Shop; splash pages for Dotdash; etc!
I've helped bring more than 65 businesses to market, from consultancies to cafés, award-winning food brands to veterinary "retreats," leading identity design as well as launch strategy.
Design and policy for housing agencies, climate advisories, oncological research labs, food providers, sexual and reproductive health advocates, museums, human rights campaigns, film festivals, etc!
I'm always keen to hear of a great new project I can help with, a talk or panel that can use another voice on accessible design, or the design of delight at scale. See select work here, send an email for a conversation and full portfolio, or just creep on my LinkedIn while you make a decision. I'm sure I would like to hear from you.