I elevate inspired brands and digital companies through emotional insights and data, building brands that people care about, and brands that care about people. Select work ⤵
Research and design lead for an app streamlining compliance testing, use-case adjudication, engineering lifecycle design, and standards review.
Directed the design and document logic of the 220-page Standards manual for Microsoft's (internal) use of AI.
Dynamic delight should be possible in every design.
Brand storytelling, positioning, scriptwriting, and definition leading to the launch of Microsoft Viva, the company's dynamic employee engagement program.
Microsoft, Creative Director
As a creative lead and team leader for Microsoft's Office of Responsible AI, I directed the creation of a foundational brand and strategic communications campaign, enabling Microsoft’s engineering and marketing teams to meet new standards for AI responsibility. This work included data-driven design, compelling visuals, and the industry-leading Responsible AI Standard, setting a benchmark for ethical AI development. I built a creative team from ICs and members of Brand Studio, and worked with contributions from Legal, Ethics & Society, the Office of the President, and senior leadership, developing an internal tool of almost unprecedented scope and potential within the company.
As a Brand Storyteller working on the launch of Microsoft Viva, I contributed to the definition and positioning of the platform, contributing scriptwriting, messaging explorations, and directing design thinking workshops and exercises.
Amazon, Creative Director, Design Technologist
As a design lead behind the launch of Amazon Go, I helped develop the brand-defining and groundbreaking “compositional barcode” system that allowed Amazon Go to standardize partner relationships. This included testing out and developing standards and viable parameters for scalable packaging identities, resulting in the guidelines underwriting the partnerships that have allowed the company to build up to $5.2B in annual sales.
Design and direction of a then-innovative off-canvas payment gateway.
And the instantly beloved brand design that instantly endeared the company to a new market.
Brand strategy, launch and brand design for the little granola that could (go national).
Brand, packaging, and platform design for the country's only vanilla grower, harvester, and seller, instantly quadrupling direct sales through a multi-phased launch campaign.
Design direction and coding of the website that briefly took over the web, and the design of the brand and restaurant that it has dutifully served ever since.
Neversink: Principal, Creative Director, Founder
I founded Neversink to launch brands and non-profits I felt were typically priced-out of properly exciting go-to-market campaigns. In addition to directing business I built and led a diverse team of creators and developers known for crafting unique, memorable brand experiences that sparked meaningful engagement and growth. From award-winning retail campaigns to impactful SaaS launches, my work infused every project with fresh energy and vision, helping clients reach wider audiences with designs that resonated.
In guiding over 250 campaigns, bringing more than 700 products and 85 websites to market, I focused on expanding brand reach and powering growth through dynamic, innovative design systems. As Sales Lead and Account Manager, I drove a 33% annual increase in partnerships and successful projects, while spearheading full-stack builds, e-commerce platforms, and API integrations that amplified digital engagement across channels.
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